It's a process of washing a fabric or a garment with bleach product to soften the look of the fabric.
B&C Collection BA631 - X-Lite softshell /men
Fruit of the Loom SS255 - Premium polo
Premier PR174 - Waterproof tunic
B&C BC663 - X-Lite Softshell
B&C Collection BA301 - Safran
Fruit of the Loom SS114 - Oxford long sleeve shirt
Fruit of the Loom SS116 - Poplin short sleeve shirt
Fruit of the Loom SS118 - Poplin long sleeve shirt